Indeed; for example the recent arrival and success of Starbucks in Italy was in some ways possible because of the pre-existing growth of 'craft'-type coffee shops which had expanded the idea of coffee, and of a coffee shop, beyond the traditional 'bar'.

Per my experience, there used to be a ton (~90s), then Starbucks took off and killed a lot of them (00-10s), and now they seem to be coming back as people avoid Starbucks (20s). But imagine that's subject to regional variance.