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> I’m not sure where there is a large demand for natural light amongst people who both can’t get it otherwise and are in a position to do something about it.

Owners of old houses, particularly in inner urban areas. Lots of old houses had small windows, to keep heat in. Or have been overshadowed by taller buildings being built nearby. Or both.

Source: am one.

> think the problem then is “how do I design around/with this product.” Designers and builders roughly know how to use existing lighting products. How do you utilize this artificial sunlight product in your lighting design. Those wall mounted led windows look cool, but I’d be super annoyed if my desk were facing them. The fresnel lens looks nice in that accent position, but if it got in people’s eyes or strained them it’s a problem.

I'm imagining the market is people improving an existing room, perhaps even renters. So, designers and builders wouldn't really come into it.



sounds like it'd be easier to make the windows. bigger than replace them with artificial sunlights. unless it's already blocked by shadow


I have an older apartment in Lisbon, I cannot make any of the windows bigger without a permit and there's no way to get a permit (I know I've tried).


Possibly but at least here in Denmark, there are lots of regulations regarding what you can do to your house, especially if it's an old one.


You obviously have no idea how expensive construction is in Melbourne.


New houses aren't much better. Windows are much larger, but triple glazing windows keep a lot of light out. A winter in Europe will be dark in nearly any home.




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