> Growth must be eternal, regardless of how unsustainable, or Wall Street will decapitate you
Note this is only for publicly traded companies. If you don't want your company to be like this, don't go public and you won't have to answer to shareholders and have to produce eternal growth.
This would require that the company is owned by itself or its founders. Startup companies like Snapchat have raised capital from external sources and need to pay it back which is a bit hard with no meaningful profit. The founders probably don't even have a say in this, these companies usually have a board of investors which will force the IPO or sale of the company.
Note this is only for publicly traded companies. If you don't want your company to be like this, don't go public and you won't have to answer to shareholders and have to produce eternal growth.