I have relatives in age 17-20 and they use snapchat a lot, and have not abandoned it for something newer and cooler. Some use tiktok, but I think it's more for entertainment. Snap is for connecting with their real life friends. In fact, I wouldn't be surprised if it has the least churn in its category.
Social media company perceptions are skewed by hype cycles. For instance, snap has more DAUs than Twitter (plus bots likely inflate Twitters numbers more), but everyone talks about Twitter as if it's a giant that everyone uses. It's important to look at the data sometimes, and not just high profile drama.
Social media company perceptions are skewed by hype cycles. For instance, snap has more DAUs than Twitter (plus bots likely inflate Twitters numbers more), but everyone talks about Twitter as if it's a giant that everyone uses. It's important to look at the data sometimes, and not just high profile drama.