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Personally I didn't get very much useful out of AoS. As others have mentioned, most of the advice was simply common sense, at least if you've already read PG's essays. I also found the writing style to be annoying and gimmicky -- one "top 5 list" after another, and terms like "make mantra" and "rainmaker", for example. In general, the book felt like it over-promised and under-delivered. For example, the book is not for "anyone starting anything", it is plainly about how to start a startup company, and not a school, charity or non-profit organization. Chapters on bootstrapping, raising venture capital, and pitching investors aren't very relevant to a typical charity organization, to the best of my knowledge. Although I bought the book with only an interest in learning about startups, there's something to truth in advertising...

Then again, I put the book down after a few chapters, as I wasn't getting anything out of it -- but in fairness, I should probably give it another try.



Not trying to be a jerk here but all books are supposed to refresh our mind and open our eyes wider. Some can be applied, some can't. It's up to the readers to use the "mantras" (mix-match) to help them to be successful.

Take PG's essays (or books). Some of us love it because it has the sense of defending and making geeks as a superstar. It goes down to whom the author is. Is he voicing our mind? Is he in our field?

If you're a marketing guy, GK and Seth Godin are probably your top authors. If you're from Software industry, Eric Sink and Joel are probably your guys. And if you're in the euphoria of startups (specifically of Web 2.0), Paul is your guy.

When people from Paul's world read Joel's, they probably boo him because he's "too Microsoft" style-ish. But if you actually an ISV (micro or not) like Eric Sink and the rest, Joel's essays made sense a lot.

It's just a different world.




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