Bob Crandall, former head of American Airlines tells this incredible story about cutting back costs at an airport that AA used to fly into. [0].

Delusional or not, it works.

The video is only about 2 minutes, and it will impact your thinking about public companies forever.

[0]-https://youtu.be/6XXtqX01PzU

Edit - to be clear, I’m not a fan of these tactics.