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Could you explain why i should care, considering the current climate online?

When you try to cram a list of 500 "legitimate interests" down my throat, I will consider no interest as legitimate.

No matter what your goals are, you're in an industry that has zero trust these days.



Without viable alternatives, sites will continue to use Google Analytics. If people like you fear-monger every alternative, sites will continue to use Google Analytics.

The method described in the article collects no personal data, collects no identifiable data, and is objectively more user-respecting than Google Analytics. But the behavior by people like you will help make sure that these alternatives don't gain traction and Google maintains their monopoly.


But google analytics isn't viable. It's illegal to use in the EU. Here's an explanation by, well, a viable alternative to google analytics: https://matomo.org/blog/2022/05/google-analytics-4-gdpr/

(I don't have a horse in this battle - my personal website doesn't have analytics at all.)


How about we just stop tracking users and hoovering up private data?


Not only that. The ability to track your own visitors is BUILT INTO how the web operates.

All a site has to do is include analytics in its server-side library. And that’s it. Doesnt even need CNAME cloaking. It can send the analytics anywhere.

The thing ITP and others try to stop is tracking users ACROSS sites.

But if you use single-sign-on with FB or any other service, they can get your public photo, name and just find you on faceboon thru some search engine that spidered all profiles.

So if you really want to be anonymous, stop using the single sign on and reusing passwords etc.




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