Thank you for being so forthright. I'm curious if you considered lowering the price to where it became stupidly obvious for a user to get. E.g. 1 dollar a month (or year). I recall Whatsapps early pricing model where I'd never pay for a paid messaging app personally, but since it was free the first whole year and 1 dollar a year after, it seemed essentially free.
When I see something that's 10 dollars a month (100 w/ year discount), I think of the higher number as the price (x1.5-x2).
I can see the danger of devaluing the product, not covering costs, etc. but am curious if a price point between free and monthly exists .. ultra-good-value? Use that to bring in some recurring revenue, and grow from that base.
If you have thoughts on this, would appreciate hearing them.
I think the main issue was that we were very popular with students and dabblers. They were not using our tool to make money. Thus they were not very easy to provide value that would justify them paying. It just a horrible market to serve if you want to make any money.
When I see something that's 10 dollars a month (100 w/ year discount), I think of the higher number as the price (x1.5-x2).
I can see the danger of devaluing the product, not covering costs, etc. but am curious if a price point between free and monthly exists .. ultra-good-value? Use that to bring in some recurring revenue, and grow from that base.
If you have thoughts on this, would appreciate hearing them.