Not sure I’d trust someone who mixes up ‘their’ and ‘there’ to interpret data proving or disproving some strategy. From the looks of the product, I’d say he was probably right on whatever that stuff was.
it could be auto(in)correct, perhaps via dictation.
i'm a language and grammar stickler and rewritten spellings in dictation and just plain autocorrect sometimes sneak by, particularly since iOS started correcting at a delay and several words back.
I once wished a girlfriend that her presentation would be "kick ass" but she got a text wishing it to be "lick ass". But it was obviously autocorrect being stubborn.
