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> It's okay to admit defeat and move on to something else.

It is not defeat to not succeed at starting a business.

I don't just mean in a semantic sense. It will hurt your ability to make good business decisions if you consider folding to be a personal failure.

It is what it is. It didn't work this time and that still sucks, but you're absolutely on the right path here. Do something else for a while. Just being employed, doing something productive is a good antidote to all the soul-eroding things a business owner has to do.

Oh and fuck social media. Seriously, if you choose to follow gigachads who risk money they can afford to risk and somehow make a profit every time, they're just not showing you the ventures that fail. Many are personality confidence tricks to begin with.

The rest of us —that aren't Elon Stans anyway— are just slogging away. Do what makes you happiest. If you can afford the sentiment, money isn't everything.



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