I'm aware of that. My point was that not much has actually changed in practical terms. Yes, there is a little "Ad" text and slightly different background, but both before and after, the first thing people see when they search for "google chrome" is the Chrome download page.
Here in Denmark Google doesn't advertise their browser. However Microsoft does. So a search for "browser" returns an ad for IE, wikipedia as the top result, and then Firefox, Opera and Safari without Google Chrome anywhere on the first search page. So it definitely has changed in practical terms.
You can look at absolutely anything as having selfish goals (even if they started giving out cookies for free), but for me this is above and beyond. They could have done a lot less about this as well.
Google.com/chrome isn't even the top result for the query "Google Chrome" or "Chrome"
https://www.google.com/search?ix=heb&sourceid=chrome&...
https://www.google.com/search?ix=heb&sourceid=chrome&...
Good on you, Google.