But that's... insane. Changing your entire perception of *the company you own* b... | Hacker News

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		untog on Jan 13, 2012 \| parent \| context \| favorite \| on: My thoughts on why I will not call my business a s... But that's... insane. Changing your entire perception of the company you own based on the labels that you have chosen to apply to it? When you run the thing you really ought to have a clearer idea of what is going on.

elemeno on Jan 13, 2012 [–]

It's psychology - we all fall fowl of the labels we apply to ourselves.

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