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> Facebook and Instagram are still huge cash cows.

I wonder what that makes TikTok then? Do we have any insight into how much ad cash Facebook + Instagram generate compared to TikTok?



TikTok still losing money though

Operating Loss At TikTok Parent ByteDance Topped $7 Billion Last Year, WSJ Reports [1]

[1] https://www.wsj.com/articles/tiktok-parent-bytedance-sees-lo...


Their infra is more expensive- all content is decent quality video instead of text and fairly low res images - and from what I can tell the ad network is not very robust. Not too surprising





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