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Jeff, if I read you correctly, you think turning on brain system 1 and brain system 2 to insert advertising constitutes a grey or dark pattern [1]?

[1] http://wiki.darkpatterns.org/Home



Very interesting. I know what I'll be doing with my afternoon.

I lacked this language, but yes I think that's a fair reading of my position.

There's a broader argument that facebook really is providing a valuable service to us by making us aware of products and services that really will make our lives better. I'm unmoved by that claim, as I suspect most of us are.




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