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The announcement says it'll be renamed to "Red's First Flight" and be re-listed "pending further review".

I wonder if this is simply a rebranding so that the original no longer appears for "Angry Birds" searches in the app store. Namely that subsequent versions make more $ per install, and having the original at a low price point is cannibalizing sales of the newer more profitable titles.



Then why only do that on iOS, and completely remove it from Android? The Play Store also supports renaming listings...


Think “scummy anti-SEO practices”. It’s so that when people search their Purchased Apps index for Angry Birds, having not recently installed it, the older flat-price no-IAP version isn’t shown in the results, and they’ll be more likely to install an IAP version instead. (iOS lets you install apps you’ve installed previously, even if they’re delisted.)


> why only do that on iOS

Higher-margin market, which means hope for up-selling.




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