Well, sure...Apple hasn't rolled out a unifying 'cloud product/strategy' yet...but the pieces are there. iTunes Store is just an application on top of the cloud infrastructure. Then iCloud is another application - that while it doesn't compete directly with AWS it does so indirectly...because of the implicit threat that it's just a matter of time before Apple moves in that direction (if they want to).

I prolly shouldn't have used the name 'iCloud' to describe what I meant. What I meant was, Apple has a clear business interest in selling access to a 'cloud digital infrastructure'. At first it was iTunes (they sold that access to the record labels, but consumers subsidized that effort), now they are selling it directly to consumers. So they have made two major forays into the 'cloud infrastructure monetization' business....which is the same business Amazon is in with AWS. They also did it with the App Store, then the Mac App Store (they sold access to third-party developers). Sure, not in the identical way as Amazon did, but it's not that far off.

It's not that far fetched to see that they will eventually be competing head-to-head with AWS.

> If anything, iCloud is more like Dropbox for "normal" users. It's more limited than Dropbox in what it stores, but it stores the majority case rather well, including system settings.

Well, each is more limited than the other. iCloud provides more stuff (synchronized key value store which can be used from more than one device at a time, etc.) but access to what it stores is more restricted.