This site is the second google result for swole, after the urban dictionary definition of the term. I honestly don't like the name, and I think for most people who have never heard the term this will bring to mind "swollen", not "buff". Not a good word association for a diet planner.
I feel mostly the same way, and I've spent a lot of time looking for a new one so I'm open to suggestions. I managed to scoop up dietcal.com and mealgorithm.com, and though I'm really into mealgorithm it seems a bit too complicated.