I can see differentiation based on features - iPhones are differentiated on space.
A user can distinguish between an iPod Touch, a nano, a classic, and an iPhone.
I do a big WTF when I look at the Dell website. It's literally insane. It used to be so easy to configure a computer, and now they've made it incredibly complicated.
How is it hard? They tell you what the brand is designed around and let you pick options before you pick a brand. Need that 16GB of RAM and an SSD? You can pick that instead of picking a brand.
A user can distinguish between an iPod Touch, a nano, a classic, and an iPhone.
I do a big WTF when I look at the Dell website. It's literally insane. It used to be so easy to configure a computer, and now they've made it incredibly complicated.