Are you sure? I would think that malls make a ton more money off of people popping in and out looking for specific items than people who hang out there all day, look for the best deals, sales (which are probably loss-leaders), etc.

I have no numbers to back this up, so if anyone does I would be very interested in seeing it.

Based on the amount of not-strictly-necessary stuff I own, I'm pretty sure I shop recreationally too... but I still don't go to malls or Worst Buy.