Even if barely anyone even considered using it, social media users will have heard the name "Mastodon" in the news. Even normal people news covered it during the start of Twitter's slow collapse.

To be honest, I fail to see the value of Threads considering both Facebook and Instagram already exist. Is this just "Instagram but the image posts are optional"?

Some kind of "explore not just Instagram but also the rest of the world" take could work to advertise their new network, maybe painting their shitty company in a better light.