I don't get this at all. To me it seems like it will obviously fail.
1. Twitter is all about who is there. How will they make people start posting on this?
2. New platforms take off because they innovate, not because they do what others do but slightly tweaked.
3. I have a really hard time seeing people mass escaping twitter to this du to morals. Facebook/Zuck is just as reviled as Twitter/Musk. If not more reviled. Mastodon has the moral high ground, but still can't take off.
1. Facebook has more than 10 times as many users as Twitter. They don't need to add new users, they just need to make it easy for FB users to also use Threads.
2. But the whole point here is that others aren't doing this any more. Threads isn't supposed to be an innovation, just a Twitter replacement. Twitter is dying, Mastodon is too complicated for non-geeks, BlueSky could have been a contender but they didn't get their act together quickly enough.
3. You're in a geek information bubble here. On the scale of social media, almost nobody cares about that sort of thing. I'd bet money that the overwhelming majority of FB users have never even heard of Zuckerberg.
1. The people who are possible users of something like this are already on Twitter. The target audience is not all of Facebook, so not 10x.
2. I have seen data that can be used to argue Twitter is slipping. But to claim Twitter is dying is a great exaggeration, based on data. There are perhaps cases where a company will totally mess up something and a replacement can take over, but this doesn't seem to be it.
3. Well, hard to tell. To me the geek information bubble is the conviction that Twitter is dying. Also, I think Zuckerberg is a lot more famous that you account for. But I could not find data on it.
1. Twitter is all about who is there. How will they make people start posting on this?
2. New platforms take off because they innovate, not because they do what others do but slightly tweaked.
3. I have a really hard time seeing people mass escaping twitter to this du to morals. Facebook/Zuck is just as reviled as Twitter/Musk. If not more reviled. Mastodon has the moral high ground, but still can't take off.