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You missed "Let's add subscription and tell the stupid users it'll actually be used to improve their experience!"


Evernote had subscription since the beginning


For the first few years I could ignore the subscription because I didn’t want those features. Then they eventually made the subscription required for really basic things, so I left Evernote.


Users hate increased prices, but what if we insinuate that they are stupid when we announce it to soften the blow?




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