Would those of you who object to this tactic also object to collecting website analytics (which in my experience many normal users, including members of my own family, do not understand either.) If not, why not?
This isn't a rhetorical question; I'm sincerely curious. Thanks.
Personally, I think analytics is fine as long as you run them from the same domains as the website. Using e.g. Google Analytics allows them to track users across multiple sites, which is much more dangerous, in my opinion, and should be avoided.
I use Piwik on my own sites and will never share that data with anyone.