I think you're doing both things. And I applaud you for the encouragement and useful information! I also don't begrudge you your frustration about this. But I also find the "ten thousand" idea to be a useful re-framing of how to respond to this phenomenon where something seems obvious to you because you know all about it, but it's actually not obvious to most people at all. Maybe you'll find this to be a useful re-framing too, I dunno.

I will push back a bit on "professionals are doing everything they can to communicate effectively". I don't think that's really true. In my experience, it seems like most professionals and academics prefer to write and speak within their own bubbles. Some few make a concerted effort to communicate effectively to the masses, but more often they look down their noses at the kinds of communication that entails. For instance, my interpretation of your "TED speaker" comment is that TED talks are not a suitable way to communicate about this topic. But a compelling TED talk or blog post or op-ed in a mainstream publication would be a great way for a professional to communicate about this with a large audience. I think this has a lot to do with the way academia is set up. "Publish or perish" provides little incentive structure for effectively communicating your work for amateurs.

Or in more concrete terms: What professionals do you know of in this field who are out there doing everything they can to communicate effectively about this to a non-professional non-academic audience? What is it that they're doing?

> I will push back a bit on "professionals are doing everything they can to communicate effectively". I don't think that's really true.

For personal reasons, I am very good friends with an unusually large number of history faculty. I do not agree with your assessment at all. My experience is that historians are desperately trying to communicate their expertise in the face of an increasingly hostile culture that either does not value their expertise or considers them to be propagandists. Public History in particular is having a renaissance right now and Digital History (which is often tightly associated with widespread distribution of tools and interactive systems) is comparatively well funded.

History doesn't have the same "publish or perish" model as say CS because individual journal articles don't actually provide much professional clout. You do have the publish the book (which are increasingly distributed open-access) but there is ample time for communication with laypeople (and teaching).

What are that trying? My last paragraph was intended as a call for examples, links, books, blogs, newsletters, YouTube channels, whatever! If they are trying to communicate to an amateur but interested audience, here's your chance to help them reach that audience.