If you must apply via online job applications, definitely change your resume to include as many of the keywords in the job description as you can, while still being truthful. If you don't, the first-level automated filtering will screen you out of the group moving on to the HR department. This is a huge amount of work, but even a little bit of an edge can help.
That said, DON'T go through online applications if you can avoid it. Many of the jobs I (and others around me) have gotten are through their personal network.
Develop your personal network now. Question: When is the best time to plant a tree if you want to enjoy it? Answer: 20 years ago. When is the second best time to plant a tree? Today.
1. Connect to everyone you know personally or have ever worked with on LinkedIn, and use the "Send a note" function to give them a reason to remember you, and say you'd like to add them to your network. Once you've got a decent number of connections (at least a few hundred?), post a "looking for work" type of message with your skills, experience, and interests. Be sincere and not "network-y". Do it with the intention that they might be able to help you now, but you may be able to help them in the future.
2. Reach out to friends and coworkers that you had a closer relationship with, and let them know that you're looking for work in a particular area or field, and do they know of anything available (or companies that fit your area). Friends and ex-coworkers are the best because they can get you right into the HR department or the hiring manager.
3. Do not discount the many people on LinkedIn who currently or recently worked at a company that you are considering applying to (but that you don't know). Sign up for the paid LinkedIn service for a month, and use the ability of paid users to email anyone, to reach out to people who might be in the department of the company that you are looking at. You'd be amazed what information or help you can get from total strangers, just by sending them a nice note explaining that you're looking at the company/department and would like to speak to them for a few minutes to get an idea of the company culture. This is scary for many people (a younger myself included), but I've done it and it works. Most people will give you a few minutes to talk to you. And you could get valuable information about the team/department/manager, that could help you present the side of you that works best in their culture (laid back, hard-charging, early-risers, dog-friendly, tabs not spaces, etc.).
That said, DON'T go through online applications if you can avoid it. Many of the jobs I (and others around me) have gotten are through their personal network.
Develop your personal network now. Question: When is the best time to plant a tree if you want to enjoy it? Answer: 20 years ago. When is the second best time to plant a tree? Today.
1. Connect to everyone you know personally or have ever worked with on LinkedIn, and use the "Send a note" function to give them a reason to remember you, and say you'd like to add them to your network. Once you've got a decent number of connections (at least a few hundred?), post a "looking for work" type of message with your skills, experience, and interests. Be sincere and not "network-y". Do it with the intention that they might be able to help you now, but you may be able to help them in the future.
2. Reach out to friends and coworkers that you had a closer relationship with, and let them know that you're looking for work in a particular area or field, and do they know of anything available (or companies that fit your area). Friends and ex-coworkers are the best because they can get you right into the HR department or the hiring manager.
3. Do not discount the many people on LinkedIn who currently or recently worked at a company that you are considering applying to (but that you don't know). Sign up for the paid LinkedIn service for a month, and use the ability of paid users to email anyone, to reach out to people who might be in the department of the company that you are looking at. You'd be amazed what information or help you can get from total strangers, just by sending them a nice note explaining that you're looking at the company/department and would like to speak to them for a few minutes to get an idea of the company culture. This is scary for many people (a younger myself included), but I've done it and it works. Most people will give you a few minutes to talk to you. And you could get valuable information about the team/department/manager, that could help you present the side of you that works best in their culture (laid back, hard-charging, early-risers, dog-friendly, tabs not spaces, etc.).
Good luck with the search!