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Ground breaking CGI used to be a selling point because you do things that weren't before possible.

Nowadays everything is more or less possible in CGI and it has lost its appeal a bit. Now it's appealing to advertise the fact you're doing things for real.



CGI is sometimes cheaper, and usually logistically simpler. "Fix it in post" lets you wrap up the production sooner and spend less time on set.


Right, both Nolan and Gerwig made a point of that this summer. And Cruise has been making a point of that for awhile now.




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