A good read, but I'm pretty sure that there was usenet spam before then.
I was looking through my archives of old text files a decade ago, and noticed that, to my horror, in 1982, I had spammed Punternet for water filters I was trying to sell as a teenager. Punternet was like Fidonet, but for C64 Punter BBS systems.
And I'm sure someone spammed before me.
Amusingly, I received a reply from someone on Texas, which blew my mind in 82, in Canada.
Note, generally (not always) the editors and subeditors write the headlines, not the authors. They have a pretty good idea of what brings the clicks in, far better than me.
"Rises like a phoenix" is a bit hyperbolic.