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> Most customers are hybrid customers - they will use say, Amazon.com on a desktop and on their phone.

Metrics that I've seen on projects I work on tell me otherwise. There are a small number of people who use desktop or laptop computers, and a smaller number that use multiple devices. The vast vast _vast_ majority of users use a smartphone.



Depends on the product I guess.

I just want to caution about programmers looking around at their well heeled technical friends and then either assuming the world is like that OR imagining some crude caricature of Joe six pack idiot and assuming the world is like that.

It's often weird, organic and complicated. People are going to find unexpected killer uses for your stuff only if you give them the space for that magic to happen.




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