> I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing.

Remember Jobs ordering 4000 Latte to-go from Starbucks?

I knew the guy who answered the phone at that Starbucks. He worked with my ex there and it was funny hearing the story from his end.

Now that you said it, you are obligated to share more details! :)

The voice sounded female.

https://youtu.be/bd6dQmN-mPw?t=61

Go on.

That's back when they were live. The pre-recorded presentations are hideously overproduced mush with no excitement or soul.

This was entertaining to watch because it felt like a parody, a silicon valley marketing sketch. The intros/outros, strained but restrained excitement, over things that are marginal impact.

Like most years, the iphone is iterative. The iphone 15 is better than 14. This is good.

14 was pretty neat with SOS. What was the last "big" update to an iphone, that really shifted the market? Face-ID? removing the front button?

Haven't you heard? Available in new colors! You need a new cable! Notifications might, or might not, look different! Isn't that amazing?