But where would the marketing budget be deployed? I enjoy seeing how they produce the event but the content this year wasn't interesting enough to keep my attention

Re watch: I discovered that the pinch gesture was already on my series 8 watch under quick actions.

Apple struggling to cope their products have reached maturity heh

IMO, it's not mature if the battery life is one day. The product it is seeking to replace (a "watch") can last for years on a single battery. Most people wouldn't mind charging once every week or two, but a "watch" that has to be charged every day is not a mature product in my book. It's especially embarrassing because Garmin and various Chinese companies (Amazfit) have sleeker watches that run for weeks.

Apple could sell a lot more watches if they upped their battery life game. I guess they want a watch that can do a zillion things, one day at a time. I prefer a watch that can do a few things, for a couple weeks at a time.

> Apple could sell a lot more watches if they upped their battery life game.

This would certainly require a display tech change. What do you have in mind?

I find the Amazfit display to be very nice, and it lasts 2 weeks on a charge. I have no idea why Apple is stuck at daily charging for the AW9. I could pay $800 to get an AWU, and then use it in low-power mode for up to 5 days, but that seems absurd. The Amazfit GTR 4 is 1/4 the price and the battery lasts 3x as long (as low-power mode AWU)

> why Apple is stuck at daily charging

Daily charging is for normal use, including > 2k nits in sun, with always on display. Low power mode gets around 3 days (all sizes I've tried).

But, you point still stands high, especially since it's also using AMOLED! I naively assume the Amazfit is using a much lower power processor. I've played 3d games, at what looks like 60fps, on my Apple watch. I...don't understand why I should be able to do that.

> I've played 3d games, at what looks like 60fps, on my Apple watch. I...don't understand why I should be able to do that.

Exactly — it feels like Apple is going with a high-power device that gives modest battery life, when what I want is a lower-power device with extended battery life.

How would you propose they improve battery life without sacrifcing any of the existing feature set?

1) Wireless reverse charge from phone - you go take a shower remove phone from your pocket and remove your watch and put on your phone - 10 min shower + 5 min shaving should be enough to charge to 100% as some android phones with 100W fast charging

2) wireless charging via some smart apple watch bands with chargers coils inside macbook on the left side and right side of touchpad - so that every time I type on macbook it charges my apple watch

3) eink technology while Not in use