The book talks about the state of the business Earthly CI was in: They tried to go from enthusiasts to generalists... But with a completely new product!
I don't think it was wrong to build a new CI; instead, I think the thing they did "wrong" was build a super-complicated CI; or that when they tried to cross the chasm, they tried to sell a (cough) completely different product than what their early users were using.
The book talks about the state of the business Earthly CI was in: They tried to go from enthusiasts to generalists... But with a completely new product!
I don't think it was wrong to build a new CI; instead, I think the thing they did "wrong" was build a super-complicated CI; or that when they tried to cross the chasm, they tried to sell a (cough) completely different product than what their early users were using.