Modern auction based ad platforms are much less economically sensitive to the pressure of advertiser ethics than traditional ad platforms like cable TV.
If one advertiser pulls out for ethical reasons their placement goes to the next bidder at an infinitesimally smaller price. And at the back of the line there’s always a game developer willing to pay a couple of dollars per install.
This is why the Facebook ad boycotts were so ineffective. Especially compared to the impact of the Twitter ad boycott - with Twitter having never developed a modern auction based platform.
The YouTube “adpocalypse” suggests that YouTube is sensitive to it in a way that google and Facebook aren’t. I don’t know how their ad purchasing system works though.
If one advertiser pulls out for ethical reasons their placement goes to the next bidder at an infinitesimally smaller price. And at the back of the line there’s always a game developer willing to pay a couple of dollars per install.
This is why the Facebook ad boycotts were so ineffective. Especially compared to the impact of the Twitter ad boycott - with Twitter having never developed a modern auction based platform.