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Easier to kill something when it is a small niche area that few people know about rather than wait until it gets bigger and more people use it.


Except that Matrix never profited from it. Beeper is the first company to provide a paid service for it and had their own servers. But now they are providing a paid (with a free tier) service that runs on Apple/Meta/Signal infrastructure.

This is asking to draw unwanted attention towards yourself.




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