Etsy specifically prohibits mass production. They make it next to impossible to ever make Kickstarter type money on their website. I suppose that it helps maintain a certain culture overall, but it really sours me on the site as a whole that it pushes away anyone who has any dream of finding real financial success in that world.
I don't think etsy is there for that, there are lots of people making random tatt by hand and trying to sell it, not because they can't mass manufacture, but because they like making stuff by hand. Is essentially 21st century folk art and craft, much of it is rubbish, but never mind, 90% of everything is rubbish ;)