It's very simple. Amazon makes a lot of money on advertising and pay-for-placement within their store listings. So when you run a search, Amazon can easily make more money by showing items that they're paid the most to show, vs what you were actually looking for.
Yeah it's almost a double-dip in some ways because they are taking money from a product's competitor to show you their alternative when you search for what you actually want, and then when you still/eventually end up going to the product page for the thing you want and you buy that, and Amazon takes a cut of that sale too..
If it wasn't a super shitty user experience, it would be genius!
It looks like Amazon created the same thing Google did. Paying keywords for ranking and if you don’t they decide what comes up organically.
They crawl and decide which goes into what order.
