English law often refers to "the man on the Clapham omnibus". Quote from Wikipedia:
> The man on the Clapham omnibus is a hypothetical ordinary and reasonable person, used by the courts in English law where it is necessary to decide whether a party has acted as a reasonable person would – for example, in a civil action for negligence. The character is a reasonably educated, intelligent but nondescript person, against whom the defendant's conduct can be measured.
He would fit your description of "normative ethics". I think the trend you describe mostly (?) applies to the US.
> The man on the Clapham omnibus is a hypothetical ordinary and reasonable person, used by the courts in English law where it is necessary to decide whether a party has acted as a reasonable person would – for example, in a civil action for negligence. The character is a reasonably educated, intelligent but nondescript person, against whom the defendant's conduct can be measured.
He would fit your description of "normative ethics". I think the trend you describe mostly (?) applies to the US.