IMO, little column A, little column B. EU is good about bringing lawsuits, but because of how law works, judgments are delayed, appealed, reduced, etc. Eye-watering fines are watered down and don't end up meaning much. Viewing the Big Tech names as nation-states by virtue of the sheer power they hold cuts through a lot of BS when people wonder why they do any action that might seem mind-boggling. It's because they think they can get away with doing it, and how often are they proven wrong?
"I never give any Big Tech with nation-state influence the benefit of the doubt. This is a legal/PR stress test. They failed this one, but they won't fail others."