I think their sights are set on military contracts (I believe they already have some military funding) and commercial aviation is a way to fund the development.
Military supersonics just aren't that important. We don't have Mach 3+ planes anymore not because we forgot or some nonsense, but because the things we used them for we now use space for: Need to spy on someone? The USSR is less happy to shoot a satellite out of the sky (this will change soon) than Mr. Powers in a plane. Want to nuke someone in a few minutes? ICBMs are mature technology.
So what are they supposedly offering the military?
Seems a little silly, the military is exempt from the regulatory burden they're spending a fortune to work around and has extremely deep pockets. It would be much easier to start with military contracts and establish everything they need to make supersonic planes and then transition that to civilian supersonic planes then to try and do everything and then some with no revenue and an unproven business plan.
