But if was to guess, I would say that Android users fall into two camps primarily. One is high end tech-savvy users who want it because it's more open, powerful and flexible. These people don't buy apps and services because they are "smart" and use their tech knowledge to solve the problems those things are solving cheaper ways (or for free).
Then there are a second group of Android users who simply buy it because it is cheaper, or they just have absolutely no interest / affinity for Apple's branding. These users aren't going to buy things because their primary motivation in the first place was to not spend excessive money on something they don't care about (or they just don't have the money).
I'd also suggest that perhaps the 7x is a bit exaggerated. It's just harder to account for the revenue from Android apps because it's more driven by off-market streams. But I totally believe iOS is much much more. It might just not be 7x.
But if was to guess, I would say that Android users fall into two camps primarily. One is high end tech-savvy users who want it because it's more open, powerful and flexible. These people don't buy apps and services because they are "smart" and use their tech knowledge to solve the problems those things are solving cheaper ways (or for free).
Then there are a second group of Android users who simply buy it because it is cheaper, or they just have absolutely no interest / affinity for Apple's branding. These users aren't going to buy things because their primary motivation in the first place was to not spend excessive money on something they don't care about (or they just don't have the money).
I'd also suggest that perhaps the 7x is a bit exaggerated. It's just harder to account for the revenue from Android apps because it's more driven by off-market streams. But I totally believe iOS is much much more. It might just not be 7x.