The video was nice, it explained why I would want to use the service, but it didn't explain how it works. Who's doing the judging? How is fairness ensured? How long does it take to get a judgement?
One of an effectively anonymous panel of arbitrators certified by the "Chartered Institute of Arbitrators" (a UK group). It isn't clear what level of certification is required (CIArb has several levels), or, for that matter, what the CIArb's own requirements for obtaining any of their certificates are.
If it was me (and it isn't, so grain of salt) I'd bump the stuff about arbitrator qualifications to the top of the site, or maybe even include it in the value proposition: I like the idea of selling binding arbitration as an "Internet small claims court", but you might also consider some kind of spin on "Internet access to legal and ADR professionals".
Also: wow would I kill the Bitcoin stuff. Topple pillars of western capitalism one at a time. :)
I don't know, bitcoin is nice as it makes an easy international currency, even for financially isolated countries (aka "axis of evil"). I can see bitcoins being used as well to buy chinese goods/services without having to deal with currency transfer costs.
Also, they might get some business via this, as bitcoin businesses need some sort of arbitration system. Perhaps this could be a court for large scale elicit businesses, though I don't know if they want to tred in those waters.
Are you worried that the libertarian bent of your arbitrators combined with the ex aequo et bono arbitration could lead to the perception of your judgments being perceived as politically biased, especially when it comes to controversial issues such as IP?
For IP there might be an issue as long as we don't have arbitrator profiles, for all other issues: we are dealing with contract law for private disputes so political views on the common good do not matter much.
The video was nice, it explained why I would want to use the service, but it didn't explain how it works. Who's doing the judging? How is fairness ensured? How long does it take to get a judgement?