The key thing that KC did in ~2014 or so is that they rebuilt a "streetcar" (identical to SFMUNI light rail so that name was a marketing tactic for sure) line downtown where parking has been scarce & is being eaten up by new developments (a good thing). This was the first public transit to be totally free, and to combat the idea that suburbanites wouldn't want to use it they freed up payments on parking zones _up the street_, so that for any decent sized event it became the smartest way to park and not overpay.
They also took a ton of time painting the trains in city colors or with city designs, keeping them incredibly clean, doing things like putting live music at every stop on certain days etc... It became really fashionable really fast to ride the thing. They also policed it like mad on the weekends.
Buses on the other hand, are a different story and carry the same stigma. Though I'm still really proud of KC for making that free as well.
KC was smartin choosing lines that had actual demand, so the lines remained popular: Go to the other side of the state, and see what happened in the streetcar in St Louis. It's only running because running it seasonally at a loss is cheaper than paying back the federal government for their share of the project. No amount of pretty colors fix the fact that nobody needs to travel that route, and nowhere near enough people live near the stops
They also took a ton of time painting the trains in city colors or with city designs, keeping them incredibly clean, doing things like putting live music at every stop on certain days etc... It became really fashionable really fast to ride the thing. They also policed it like mad on the weekends.
Buses on the other hand, are a different story and carry the same stigma. Though I'm still really proud of KC for making that free as well.