While many media outfits are very good at manufacturing outrage, I’m not sure whether a big ad farm putting (say) Walmart ads on PornHub would materially move the needle on bad-press-risk.
Like, if a media outlet or politico wants to make hay about Walmart being advertised next to nazis, I’m sure that’s trivially easy to find today (and you only need to find one instance of that adjacency to make hay for a news cycle).
So why isn’t this already an issue in the status quo? Why aren’t brands being pressured into changing their ad placement habits right and left?
Sure, some businesses are being called out for things they explicitly endorse (e.g. Budweiser pride ads), but that’s not the same thing as running an ordinary ad in a questionable place.
Perhaps advertisers have written off adult content sites as places where there isn’t enough money to be made to risk it? If so, I’m curious what consumer behavioral data backs up that conclusion.
Like, if a media outlet or politico wants to make hay about Walmart being advertised next to nazis, I’m sure that’s trivially easy to find today (and you only need to find one instance of that adjacency to make hay for a news cycle).
So why isn’t this already an issue in the status quo? Why aren’t brands being pressured into changing their ad placement habits right and left?
Sure, some businesses are being called out for things they explicitly endorse (e.g. Budweiser pride ads), but that’s not the same thing as running an ordinary ad in a questionable place.
Perhaps advertisers have written off adult content sites as places where there isn’t enough money to be made to risk it? If so, I’m curious what consumer behavioral data backs up that conclusion.