I don't really see this being comparable to a moped. A moped is like a teeny tiny motorcycle - it's an exposed 1 or (at best) two seater with barely any cargo capacity, no protection from the elements, and no crash protection. This should appeal to someone who wouldn't be comfortable on an exposed two wheeler in traffic.
And considering that 80% of trips taken in cars today have a single occupant, the "seating for 5" argument probably doesn't matter to plenty of people. Obviously, it always will for people with kids and dogs to transport, but there are enough people without those encumbrances to make up a very healthy market.
And considering that 80% of trips taken in cars today have a single occupant, the "seating for 5" argument probably doesn't matter to plenty of people. Obviously, it always will for people with kids and dogs to transport, but there are enough people without those encumbrances to make up a very healthy market.