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Maybe it's not about marketing the game, but marketing the application that allows you to make your own games.

To be able to make a bunch of games easily that just you and your friends can enjoy without having to code seems like a good use case.



When in a gold rush, sell shovels.

You're right, devs aren't as picky with tools as gamers are with games. As long as it works and is proven to save time, it'll sell. But the downside is that you're audience is much less.




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