The idea you're conveying is very well known but in my opinion poorly argued for. This essay I mentioned on the other hand had a minority view and well argued for, which is why I was trying to find it in order to reread it.

Anecdotally let's look at one data point. Spider-Man is in comparison garbage, but it's everywhere to this day. Why, because some company calculated they could milk it. C&H in comparison is much better but virtually unknown for anyone under the age of 20. It's dying.