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So they're doing their own FLoC?


Pretty much yes though this one is far more privacy-minded, where FLoC was just a thinly-veiled attempt at business as usual.

I turned it off immediately nonetheless. One thing to note though is that the switch doesn't exist in mobile Firefox. And it's not clear to me whether that means the feature doesn't exist at all or that I just can't turn it off?


Use Firefox Nightly on Android and you get access to about:config and with that this switch.


You can access about:config with chrome://geckoview/content/config.xhtml even in non-nightly versions.

Credit goes to this guy - https://news.ycombinator.com/item?id=40955452


So that means it's on but can't be disabled without using this hacking around? That's not cool :(


and for those wondering, looks like it is called "dom.private-attribution.submission.enabled"


Hah. Thanks. I was stopping by this thread again to post exactly that. I have to say that config option was not obvious. After scrolling through about:config and filtering only the modified list I still couldn't find it. I finally backed up prefs.js, toggled it, then pulled a diff.

And, I needed the config entry because I couldn't find any gui option to opt out of it on mobile.


A word of caution: Nightly is not equivalent with Stable. Using a non-stable build, especially one built every day, means there's a substantial risk of bugs and data loss.


I've used it for years and have not had many crashes so there is no real need for 'caution'. I also run Debian Sid on laptops, another 'unstable' system which is remarkably stable despite its moniker. If these were relatively new systems/programs there would be more churn but at this stage of their development the changes made tend to more gradual and less crash-prone.


Past performance is no guarantee of future results.

There's always risk in running complex untested software.


There's always risk in running complex software


Isn't this about measuring the impact of ads, while FLoC was for targeting ads to user groups?


Good differentiation, thanks!


It is nothing like FLoC.




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