> the author doesn't remember how nonobvious Stripe's utility was in its early days, even in the tech scene
I have to push back on this. Anybody who had built for B2B credit card acceptance on the Web prior to Stripe's founding knew immediately what a big deal it was. For starters, they let you get up and running the same day. Second, no credit check (and associated delays). Third, their API made sense (as compared to popular legacy providers like Authorize.net) and was easy to integrate using an open source client. Fourth, self-service near-real-time provisioning. Their value proposition was immediately obvious, and they nailed all of these points in their first home page[1].
By contrast, Fee Fighters[2] was innovative for the time but still required me to fax a credit application to them. They got me up and running faster than the legacy provider, which is to say about a week. And I think I only had to talk on the phone with them once or twice. I remember really liking Fee Fighters, but Stripe was in a class of its own.
Stripe was a hit because they promised to solve hard problems that nobody else did, and then they did exactly that. (You still don't have to talk to a rep or do a personal credit check to start using Stripe!)
I have to push back on this. Anybody who had built for B2B credit card acceptance on the Web prior to Stripe's founding knew immediately what a big deal it was. For starters, they let you get up and running the same day. Second, no credit check (and associated delays). Third, their API made sense (as compared to popular legacy providers like Authorize.net) and was easy to integrate using an open source client. Fourth, self-service near-real-time provisioning. Their value proposition was immediately obvious, and they nailed all of these points in their first home page[1].
By contrast, Fee Fighters[2] was innovative for the time but still required me to fax a credit application to them. They got me up and running faster than the legacy provider, which is to say about a week. And I think I only had to talk on the phone with them once or twice. I remember really liking Fee Fighters, but Stripe was in a class of its own.
Stripe was a hit because they promised to solve hard problems that nobody else did, and then they did exactly that. (You still don't have to talk to a rep or do a personal credit check to start using Stripe!)
1 - https://www.quora.com/What-did-the-first-version-of-Stripe-l...
2 - https://en.wikipedia.org/wiki/Feefighters