It's paradoxical. Like the famous I Am Canadian ad campaign being the product of a famous Canadian brewer...that was subsequently acquired by an American conglomerate.

Like how Tim Horton's, the quintessential Canadian institution, was bought by Burger King and remains "Canadian" if only for tax reasons.

> that was subsequently acquired by an American conglomerate.

Many countries and cultures are struggling with the excessive power of American capital, it bring with it Us-style management and 'way of doing things'.