"There's a new technology out there that makes new things possible, let's explore whether it makes sense to integrate it into what we're doing?" - not only is that the correct attitude, in the long run it's the only attitude that keeps companies alive assuming they have exposure to tech.
See the internet/web revolution, the mobile revolution, etc.
Shoehorning? Definitely bad.
"There's a new technology out there that makes new things possible, let's explore whether it makes sense to integrate it into what we're doing?" - not only is that the correct attitude, in the long run it's the only attitude that keeps companies alive assuming they have exposure to tech.
See the internet/web revolution, the mobile revolution, etc.