I'm a Growth Engineer. What that actually means is "make the UI so incredibly simple people who are functionally illiterate somehow make their way to the place you want them to be so you can eventually monetize them".
I view users moving through interfaces in a mass abstracted form like electrical or hydrological currents. My job is to widen the pipes.
Well, cynically that fits with my own experience. :) But I don't know if I'd say it's simpler, just that you don't have any choices. For me Apple UX often feels complicated and I can't figure out how to do what I want, or figure out what is going to happen when I accept some dialog they want me to accept. But I guess I end up going through the pipe eventually, out of frustration.
My impression of my non-tech friends is that they aren't too dumb to follow instructions, they just don't enjoy operating a computer like I do, so they are more okay with their choices being restricted if they don't have to waste time doing something they find boring.
I view users moving through interfaces in a mass abstracted form like electrical or hydrological currents. My job is to widen the pipes.